1. Approach

Our Approach

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Our approach to consultation and implementation follows four steps, comprising a continual process of analysis, planning, execution, and evaluation.



Analysis.

As a first step to meeting desired goals, we conduct thorough data collection and analysis of your institution’s current strengths and differentiators in international markets in order to achieve a common understanding of what is working and what is not. This includes:

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  • Brand positioning; student/parent /agency perceptions
  • Sending market analysis; non-sending market analysis
  • In-demand degree programs; academic programming gaps
  • Recruitment activities and results
  • Retention analysis
  • Digital marketing audit
  • SWOT analysis
  • Summary of findings report
  • Detailed recommendations on target markets, programs/degrees, marketing channels, and more.

Planning.

Once a complete analysis has been done, an action plan can be developed in alignment with the university’s internationalization goals and vision. Bridge will work together with you to develop a plan that is actionable, feasible, and tailored to your needs. The plan will include:

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  • Strategy overview
  • Geographic target markets and target student segments
  • Brand positioning in target markets and segments
  • Enrollment and diversity goals
  • Marketing strategy and actions
  • Recruitment strategies and actions
  • Programmatic strategies and development
  • Human resources
  • Budget and key performance indicators

Execution.

At Bridge, we welcome the opportunity to play a key role in the execution of your strategic plan. Universities are able to select which services to outsource on an a-la-carte basis. Our role in the partnership is to provide expertise where needed, to augment select initiatives as desired, and to allow our university partners to deliver in areas of core competency, but also learn and grow in new areas.

Scope of services Bridge can deliver:

Marketing Recruitment Admissions Support Programs
Brand Messaging Agent Network Development Inquiry Management Intensive English Programs
Content Creation Agent Management Pre-application Counseling Pathway Programs
Lead Generation In-country Rep Management Complete Application Submissions Short-term Certificate Programs
Digital Marketing Recruitment Events Post Admit Funnel Management Online Programs
Localization of Content Partnership Development Pre-departure Orientations Student Retention Programs


Evaluation.

The evaluation portion of the process is ongoing and necessary to ensure our strategies and tactics are resulting in desired outcomes. Bridge defines and measures key performance indicators (KPIs), and based on these metrics, we continuously iterate and adjust our strategy. We remain nimble in order to quickly react to changes in the constantly evolving international education landscape.

KPIs that play a key role in evaluating outcomes:

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  • Enrollment results
  • Yield rate
  • Marketing and recruitment ROI
  • Social Media metrics and reach
  • Lead generation
  • Student satisfaction and (net promoter score)
  • Student outcomes