{"id":16654,"date":"2021-11-11T12:59:41","date_gmt":"2021-11-11T19:59:41","guid":{"rendered":"https:\/\/bridge.edu\/tefl\/blog\/?p=16654"},"modified":"2026-03-11T14:48:46","modified_gmt":"2026-03-11T20:48:46","slug":"the-new-frontier-of-teaching-english-interactive-global-virtual-and-innovative","status":"publish","type":"post","link":"https:\/\/bridge.edu\/tefl\/blog\/the-new-frontier-of-teaching-english-interactive-global-virtual-and-innovative\/","title":{"rendered":"The New Frontier of Teaching English: Interactive, Global, Virtual and Innovative!"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>Online instruction made its presence known in the world of education decades ago. However, mobile applications, originally purposed for productivity assistance, are now being used for more than just playing Candy Crush or Words with Friends. The educational technology, or EdTech, industry linked a few gems of their own and found that learning English online or through a mobile application, or app, can help children and adults learn languages.<\/p>\n\n\n\n<p>Daniel Hutchinson is <a href=\"https:\/\/www.cambridge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge University Press\u2019<\/a> Global Learning Solutions Director in the English language teaching (ELT) division. As one of the giants in the education arena, Cambridge is a global learning and assessment organization in addition to being a publisher and an elite university. Hutchinson says he sees the English language teaching industry as a changeable picture that was accelerated by the pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"350\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Dan-Hutchinson-Image-scaled-1-1.jpg\" alt=\"\" class=\"wp-image-28770\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Dan-Hutchinson-Image-scaled-1-1.jpg 560w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Dan-Hutchinson-Image-scaled-1-1-480x300.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 560px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Daniel Hutchinson, Cambridge University Press\u2019 Global Learning Solutions Director in the English language teaching (ELT) division<\/figcaption><\/figure>\n\n\n\n<p>\u201cI think that whilst we would never have wanted the situation to be the backdrop, it could only be a good thing for people to be really thinking where education goes, where English education goes. That will lead to, I hope, lots of innovation, lots of debates, discussion and hopefully lots of positives coming out of that,\u201d he says. <\/p>\n\n\n\n<p>\u201cThere probably isn\u2019t a teacher or a learner on the planet who hasn\u2019t had a pretty tough couple of years and probably is going to continue to do so for a while. I think that the best thing we can do generally, and certainly as Cambridge, is to say, \u2018let\u2019s see what we can do with this situation and make it as effective as it can be when we come out the other side\u2019. I think the future continues to be exciting. There are a lot of things to be positive about with education in general and English education as well. It\u2019s one of the things that keeps me in my job: that hope and also belief that we can do that.\u201d<\/p>\n\n\n\n<p>And as Hutchinson can verify, the world of English language teaching (ELT) and English as a second language (ESL), is finding and evolving a virtual life of its own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mobile Learning: M-Learning Brings New Tools to Old Trades<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Using mobile apps in language learning is most efficient when combined with a blended learning approach where face-to-face instruction is combined with online learning.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>According to a 2020 <a href=\"https:\/\/www.tesolunion.org\/attachments\/files\/6OGVKAOTQ3AZDAZFMGNH4MMUXFNWMYBNMRKEZGY53ODVH4YJNL8ODG18MGNL7OTHJ5YTVM0MJM35NTRJ6NZVM5ZDK27LJC46NZQ25NZQ4BLJQ0.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> in the International Journal of TESOL Studies, the most difficult challenge ESL students in an intensive English program at Brigham Young University\u2019s English Language Center found was schoolwork. Many identified problems using and adapting to technology-driven courses as the culprit, followed by the act of actually practicing English. Students found it nearly impossible to practice English by speaking with other students, and the opportunities to practice outside of the classroom were limited, especially during the pandemic.<\/p>\n\n\n\n<p>In recent years, the world has seen an increase in the interest in mobile learning, or M-learning, primarily because of the mobility of the technology, learners and learning itself. <a href=\"https:\/\/www.researchgate.net\/publication\/334408424_Use_of_Smartphone_Applications_in_English_Language_Learning-A_Challenge_for_Foreign_Language_Education\" target=\"_blank\" rel=\"noreferrer noopener\">Jaroslav Kacetl and Blanka Kl\u00edmov\u00e1<\/a> examined the use of smartphones and English language learning and found that M-learning not only offers great opportunities but is becoming more widely accepted in education. They write, \u201cThe key features of M-learning, such as personalized learning, independent of time and place, collaboration with peers and teachers in both formal and informal settings, ubiquity and interactivity of mobile devices, make M-learning efficient.\u201d <\/p>\n\n\n\n<p>They add that using mobile apps in language learning is most efficient when combined with a blended learning approach where face-to-face instruction is combined with online learning. Blended learning, according to the authors, appears to be more effective than traditional instruction alone. M-learning also appears to be especially valuable in developing language skills, facilitating the retention of new vocabulary and motivating students with a fun and game-like way to learn.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Cambodia.png\" alt=\"\" class=\"wp-image-16687\" style=\"width:584px;height:329px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Cambodia.png 512w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Cambodia-480x270.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">Researchers found that Mobile-Assisted Language Learning, or MALL, allows the learner to gain knowledge without the constraints of time or place. <\/figcaption><\/figure>\n\n\n\n<p>Researchers <a href=\"https:\/\/www.ripublication.com\/ijaer17\/ijaerv12n21_102.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ramya Gangaiamaran and Madhumathi Pasupathi<\/a> found that Mobile-Assisted Language Learning, or MALL, allows the learner to gain knowledge without the constraints of time or place. MALL is a combination of M-Learning and CALL, computer-assisted learning. \u201cEquipping the learning apps can change the regular lecture classroom and students learning interest can increase,\u201d they write. \u201cLanguage skills like listening, speaking, reading, writing skills will be acquired by these learners. On the other hand, they will learn grammar, vocabulary and meanings, pronunciation, spellings and more on the part of language acquisition.\u201d Additionally, the rapid development of app technology, in general, has made English learning apps able to incorporate a variety of media, such as text, pictures, animation, video, audio and more, to keep the student interested.<\/p>\n\n\n\n<p>Now, nearly 5.3 billion people, or 66.92% of the world population, have mobile devices. Even in economically-challenged parts of the world, families own cell phones, creating a vast community of potential, tech-assisted language learners.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">\u201cThanks to different media modes, students can remember 10% of what they have read, 20% of what they have heard, 30% of what they have seen, 50% of what they have heard and seen, 70% of what they have said, and 90% of what they have done.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Not only is M-learning fun for students, but studies have shown that retention of vocabulary words increases with student use of apps for language learning. <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10639-017-9655-5\" target=\"_blank\" rel=\"noreferrer noopener\">Blanka Kl\u00edmov\u00e1<\/a> found in her review study of smartphones usage for English as a foreign language (EFL), that mobile devices help students in motivation, performance, interactivity, diversity of resources, collaboration, and autonomy of learning EFL, in addition to the personalization of language learning to an individualized level. \u201cThanks to different media modes, students can remember 10% of what they have read, 20% of what they have heard, 30% of what they have seen, 50% of what they have heard and seen, 70% of what they have said, and 90% of what they have done,\u201d the study reports. With M-learning focused on the \u201cdoing,\u201d students are able to retain more information.<\/p>\n\n\n\n<p>Adding new technology into the educational sphere aids EFL students in learning a new language in an interactive, portable, self-regulated and individualized manner. It has also helped teachers provide engaging lessons while receiving individualized data about each of their students. While most learners are familiar with <a href=\"https:\/\/bridge.edu\/tefl\/blog\/will-apps-make-english-the-lingua-franca-of-the-21st-century\/\">language-learning apps like Duolingo and Babbel<\/a>, many other unique and innovative apps and online language education options exist. This is where companies like ClassIn, Off2Class and Studycat are bringing language learning to homes and classrooms around the world by providing support and education that benefits students, teachers and parents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ClassIn Transforms the Online Classroom<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">&#8220;ClassIn complements it by including more than 20 teaching tools and a giant blackboard in the virtual classroom where you, as a teacher, can keep an eye on all students while initiating a variety of classroom activities with them.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.classin.com\/en\/designerEducation.html\" target=\"_blank\" rel=\"noreferrer noopener\">ClassIn<\/a>, an \u201cinteractive online classroom\u201d created solutions long before the pandemic even began by presenting online learning to the world in 2014. Today, ClassIn has more than 20 million users and is used in 60,000 institutions and schools across 150 countries.<\/p>\n\n\n\n<p>Ivan Fen Qin, the Global Business Development Manager for ClassIn says, thanks to technology, ClassIn\u2019s teachers have been able to conduct online classes with discussions, breakout rooms, debates, quizzes, polls and team presentations as if they are happening in an actual classroom.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/ivan-headshot-1024x1024.jpeg\" alt=\"\" class=\"wp-image-16677\" style=\"width:563px;height:563px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/ivan-headshot-1024x1024.jpeg 1024w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/ivan-headshot-980x979.jpeg 980w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/ivan-headshot-480x480.jpeg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Ivan Fen Qin, the Global Business Development Manager for ClassIn<\/figcaption><\/figure>\n\n\n\n<p>\u201cClassIn was being built when online communication was not a huge thing,\u201d Qin says. \u201cEven today, many schools or other educational institutions still rely solely on video conferencing to deliver video lectures. From a pedagogical viewpoint, we think this is inadequate.\u201d<\/p>\n\n\n\n<p>Qin says video conferencing products fail in interaction because they allow for speaking and screen sharing only in momentary and limited timeframes.<\/p>\n\n\n\n<p>\u201cEvery educator would agree upon the fact that interaction is the key to effective learning, and this particularly applies to younger learners. So ClassIn complements it by including more than 20 teaching tools and a giant blackboard in the virtual classroom where you, as a teacher, can keep an eye on all students while initiating a variety of classroom activities with them,\u201d he says.<\/p>\n\n\n\n<p>Another issue teachers face, Qin says, is the managerial aspect of creating links and academic calendars and sorting out materials between various systems. \u201cClassIn is a one-stop solution so our teachers don\u2019t have to travel back and forth between maybe up to four different platforms. It can monitor our students\u2019 behavior and has everything analyzed so the teacher will not get lost and will have a good understanding of his or her students,\u201d he says.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/WechatIMG111-1024x576.png\" alt=\"\" class=\"wp-image-16690\" style=\"width:668px;height:375px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/WechatIMG111-1024x576.png 1024w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/WechatIMG111-980x551.png 980w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/WechatIMG111-480x270.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">ClassIn is a leading EdTech company that offers online learning solutions. <\/figcaption><\/figure>\n\n\n\n<p>Finding interactive, engaging ways to provide a holistic approach to learning also sets ClassIn apart, according to Qin. \u201cI would argue that especially under current circumstances as a result of COVID-19, when academic activity happens online, your platform of choice better include all kinds of scenarios that you used to have in the physical classroom, such as presentations, group discussions, homework, assignments and exams.\u201d<\/p>\n\n\n\n<p>Qin says learning a new language is a difficult process to begin with, but with the help of educational technology, it can be beneficial, productive and interesting. \u201cI personally speak English as a second language, and I will never forget how hard it was when I was a kid in school. So, I could not be able to imagine if I learned a language with some teacher in the United States through my computer when I was 6 years old,\u201d he says. \u201cIt\u2019s pretty much common sense that the online classroom has to be highly engaging and entertaining to keep our learners moving forward.\u201d<\/p>\n\n\n\n<p>To keep up with the latest technology, ClassIn developed a future classroom to assist online learning by making it more hybrid and interactive. ClassIn was designed solely as an online platform, but \u201cthe next generation of ClassIn, which is Called ClassIn X, solves this problem perfectly. ClassIn X works with hardware,\u201d Qin says.<\/p>\n\n\n\n<p>With ClassIn X, teachers in a classroom with a smartboard can open ClassIn, find their textbooks and materials on their own cloud drives, and begin to teach. \u201cAs there should be cameras, remote students can be joining from their homes and see what\u2019s going on in the classroom and of course, vice versa. So that\u2019s the future classroom we envision, and we call it OMO, namely Online-Merge-Offline,\u201d he says. The OMO model combines hybrid infrastructure and open education practices, and merges online and offline learning and teaching spaces together.<\/p>\n\n\n\n<p>Qin says the OMO model will help bridge the gap between in-person and online education. \u201cTo stress back to teaching English as a second language, I myself am an advocate of communicative language teaching, so I firmly believe in cultivating communicative competence for situations and activities, which go way beyond just listening and speaking to your computer,\u201d he says. \u201cIn-person education gives you that human touch when online education allows you to get exposed to a way larger audience beyond geographic limits and, given that it\u2019s digital, it\u2019s smarter in collecting and analyzing our students\u2019 learning process. This leads us back to the OMO method.\u201d<\/p>\n\n\n\n<p>This new period of e-learning has disrupted the conventional classroom and an approach to education that has been unchanged for generations. It is likely that the post-COVID world will have a new perception of the pros and cons of both online and offline education. \u201cThat is why I myself and ClassIn are very excited about ClassIn later this year.\u201d Qin adds, \u201cImproving the teaching and learning experience for our customers is everything we care about.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Off2Class sends teachers into a virtual classroom equipped with tools for success<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s not a coursebook that has been rehashed as a web product. It takes over screen-based classrooms in ways that a PDF never could. What this does is create a more immersive experience for teachers and students.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Kris Jagasia, the CEO and co-founder of <a href=\"https:\/\/www.off2class.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Off2Class<\/a>, also took an opportunity to recreate the 21st-century classroom. In 2014, while living in Istanbul teaching English, he and James Heywood founded Turkey\u2019s first online ESL school. When building the school, they became frustrated with the materials and software that were available and created their own. Off2Class was born. The company offers a software toolkit, now used by thousands of teachers in more than 120 countries, to deliver online and in-classroom ESL lessons.<\/p>\n\n\n\n<p>\u201cOff2Class content has been built from the ground up for teaching on screens, so teachers do not have to adapt any further,\u201d Jagasia says. \u201cIt\u2019s not a coursebook that has been rehashed as a web product. It takes over screen-based classrooms in ways that a PDF never could. What this does is create a more immersive experience for teachers and students.\u201d<\/p>\n\n\n\n<p>Off2Class provides interactive ESL lessons with classroom materials, a step-by-step curriculum, homework assessments, placement tests and reports and data, as seen here.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Off2Class?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/RVFY0fMd8Os?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cWhat\u2019s incredible about Off2Class is that it functions in virtual and brick-and-mortar classrooms,\u201d he says. \u201cSince Off2Class is such a stellar example of a virtual tool kit, it is being utilized by Bridge Education Group to certify online ESL teachers. This is incredibly special because this is the first-ever practicum for teaching English online available, and we are so happy to be a part of this revolutionary training process.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">\u201cMany products try to replace the role of teachers in the virtual classroom, whereas Off2Class works to enhance it by empowering teachers with support tools.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Jagasia says the organization believes that teachers are essential to the language learning equation. \u201cWe are built around supporting teachers and enabling them to focus on their students,\u201d he says. \u201cMany products try to replace the role of teachers in the virtual classroom, whereas Off2Class works to enhance it by empowering teachers with support tools.\u201d&nbsp;<\/p>\n\n\n\n<p>The goal of Off2Class is to save teachers time and provide them with lesson content in a virtual setting. They can select from hundreds of lessons that cover grammar, reading, writing, speaking, listening and vocabulary. Task-based lessons cover students from beginner to advanced levels. Teachers are provided with reports and data for each student that not only helps the students but also assists in tracking teacher performance.<\/p>\n\n\n\n<p>\u201cMy prediction is that the future of learning will rely on a hybrid model. With that being said, there needs to be a greater focus on providing teachers with content that works seamlessly in both physical and virtual environments,\u201d Jagasia says. \u201cI believe that teachers are the most important component in any learning equation, so they need to be given the tools to succeed in this hybrid environment.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-12.01.36-PM-1022x1024.png\" alt=\"\" class=\"wp-image-16682\" style=\"width:539px;height:541px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-12.01.36-PM-1022x1024.png 1022w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-12.01.36-PM-980x982.png 980w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-12.01.36-PM-480x481.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1022px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Kris Jagasia, the CEO and co-founder of Off2Class<\/figcaption><\/figure>\n\n\n\n<p>Jagasia says teachers must be the focus as many find it hard to unearth lessons that are adaptable for virtual classrooms while still maintaining student engagement and retention. \u201cThis gets all the more confusing when teachers are bombarded with expensive and underdeveloped resources from companies hoping to capitalize off the global crisis,\u201d Jagasia says. His advice for teachers is: \u201cKeep at it, keep it simple, find what works and use it. Don\u2019t over-encumber yourself with all the new shiny tools and tricks.\u201d<\/p>\n\n\n\n<p>Jagasia says Off2Class wants to give back to teachers as much as possible and, as a result, the company gets a lot back from the teacher community. \u201cOne of our major endeavors during COVID has been to provide as many teachers as possible with free lesson plan downloads and free Off2Class accounts. We know how difficult it has been for teachers during this pandemic,\u201d he says. In order to help, Off2Class provided more than 15,000 free accounts and more than 29,000 lesson downloads. Their Facebook group has grown from 1,500 to more than 6,500 members since March 2021. \u201cWhen a teacher uses Off2Class, they are not just using a product, but joining a community of teachers that truly want one another to succeed.\u201d<\/p>\n\n\n\n<p>Maria Feist, an English to Speakers of Other Languages, or ESOL, specialist based in Downingtown, Pennsylvania, has been using Off2Class for her K-12 students for blended learning. She retired from the classroom but has entered the online teaching space and says she was relieved to have a well-organized and easy-to-implement program for her students. \u201cThe placement test was easy to administer, and it let me know what lessons my students needed. Having ready-made lessons that I could add to, if I wanted to, was a real lifesaver for me going back to school during the pandemic,\u201d she says. \u201cMy students enjoyed the lessons. The ready-made homework assignments to go along with lessons were wonderful to have as well.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Studycat &#8216;Hands Learning Back to the Person Who Wants to Learn&#8217;<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">Whiddon says the app-based world is interesting because learning occurs for a fraction of the cost. Studycat allows parents to know what their children are learning without paying for expensive language classes or tutors, and still have their kids learn a new language in an interactive manner.<\/p>\n<\/blockquote>\n\n\n\n<p>Jake Whiddon is the Head of Learning Experience at <a href=\"https:\/\/studycat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studycat<\/a>, an interactive app-based technology company that offers language learning for children. Studycat is used in 80 countries, 1,000 schools and by 14 million families. Created by educators, the app offers English, Spanish, Chinese, French and German.<\/p>\n\n\n\n<p>\u201cProviding language learning for kids at home and with apps and integrating it into their lives as opposed to just the usual teacher at the front holding flashcards, that\u2019s what attracted me to Studycat,\u201d Whiddon says. \u201cIn the last three years I\u2019ve been working for them, we\u2019ve grown a lot. It\u2019s the one place where we can be creative, push new ideas and challenge the usual \u2018normal\u2019 of learning languages.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"575\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Jake-Whiddon-Head-Shot-1024x982-1.jpg\" alt=\"\" class=\"wp-image-41898\" style=\"width:500px;height:479px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Jake-Whiddon-Head-Shot-1024x982-1.jpg 600w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/Jake-Whiddon-Head-Shot-1024x982-1-480x460.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Jake Whiddon, the Head of Learning Experience at Studycat, an interactive app-based technology company that offers language learning for children. <\/figcaption><\/figure>\n\n\n\n<p>With Studycat, students learn language alongside a sweet, big-eyed cat surrounded by fun visuals on par with PBS Kids cartoons. Learning colors with Studycat\u2019s \u201c<a href=\"https:\/\/studycat.com\/products\/english\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fun English<\/a>\u201d is easy when you get to pick the color white out of a group of colors and paint the cute teddy bear, or pop all the purple balloons. Picking fruits by bursting all of the watermelons or matching the oranges in a matching game keeps children learning words while playing fun games.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">&#8220;Usually, you see tech companies trying to go into education, but these guys are teachers who went into tech, and I think that works much better because they are actually thinking about learning as the outcome.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Whiddon says the app-based world is interesting because learning occurs for a fraction of the cost. Studycat allows parents to know what their children are learning, without paying for expensive language classes or tutors, and still have their kids learn a new language in an interactive manner.<\/p>\n\n\n\n<p>\u201cWe are proud to say our apps are 100 percent interactive,\u201d Whiddon says. \u201cOur point is if you are going to pay money and download this app, and we\u2019ve only got you captured for 15 minutes, we want you doing something. So, we make sure our game play is always interactive. If you\u2019re not touching the screen, I don\u2019t really see any point in you using the screen. You might as well be watching it on a TV or using a textbook.\u201d<\/p>\n\n\n\n<p>Studycat initially started as a number of schools moved to the online format in the early 2000s. In 2010, they turned learning into a game-based app. In 2018, Studycat had another life, as a cat certainly should, and morphed into a schools-product for languages as well. \u201cThey are good guys who started it. Usually, you see tech companies trying to go into education, but these guys are teachers who went into tech, and I think that works much better because they are actually thinking about learning as the outcome,\u201d Whiddon says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">&#8220;Data is the new language of the learners.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Studycat is primarily for elementary-age students who want to learn a language, and there are two available products: one for individual consumers and one for schools. Whiddon says what distinguishes Studycat from other language-learning apps is the interactivity, engagement and challenge. The game scaffolds quickly to keep children at a challenging level that continues to motivate them. \u201cEvery touch on the device is a data point that we can feed back to our learning management system that the teachers and parents can use to see how well their child is doing,\u201d he says. \u201cWe have accuracy on every single word that they are learning, so we can actually see that they saw this word nine times and seven times they were right, so we can use that.\u201d <\/p>\n\n\n\n<p>Whiddon says the \u201crecycling\u201d process of getting the students to come back while the data is made available to teachers and parents is what truly sets Studycat apart. It allows the teachers to look at their whole class and determine how each individual student is doing and what topics the teacher needs to focus on more. \u201cData is the language of the learner. Data is the new language of the learners,\u201d&nbsp;Whiddon says.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/FE_banner.jpg\" alt=\"\" class=\"wp-image-16681\" style=\"width:648px;height:353px\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/FE_banner.jpg 800w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/FE_banner-480x261.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\">Studycat is primarily for elementary-age students who want to learn a language, and there are two available products: one for individual consumers and one for schools. <\/figcaption><\/figure>\n\n\n\n<p>During the pandemic, Studycat also offered app donations to thousands of children to allow them to study a language while at home due to school closures. It helped parents, teachers and students learn how to use online and app education. He saw learners adapting to the new technologies. \u201cWe feel like 2022 is going to be the next big stage of adopting blended solutions. It\u2019s not about whether schools will close again.\u201d He says he believes schools have also realized the importance of keeping the connection with parents. \u201cI think it\u2019s the best thing that could have happened,\u201d he says. \u201cIt\u2019s bringing people together.\u201d<\/p>\n\n\n\n<p>Whiddon says the pandemic helped start building a bridge where learners, teachers and parents realized learning a language online is possible. \u201cThe foundations of the bridge are being built. I felt that gap was fueled by anti-technology-type thinking maybe,\u201d he says.<\/p>\n\n\n\n<p>Large publishing companies, Whiddon says, have become more open to app-based and online learning as well. \u201cI feel like we\u2019ve helped move the conversation into a more open and objective discussion. Some of the old publishers would never have thought of this two years ago. They put a wall up and said there\u2019s no way we are going to breach this. But now you see them reaching out to us,\u201d he says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">&#8220;It should be, \u2018learn on your own when you can, in a comfortable environment.\u2019 In the classroom is where you can use it and focus it. I think that will be the other trend.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Just as fitness, nutrition, health, food service and other industries have been revolutionized by app-based technology, so too will education find a new path, especially because of the data that such technology can provide, Whiddon says. \u201cIf we can use those insights in a positive way, it seems to me, why wouldn\u2019t we go that way? A textbook can\u2019t do that,\u201d he adds. \u201cThis whole idea of one curriculum, a one-size-fits-all curriculum, I think, will be scrapped. We know it doesn\u2019t work. We\u2019ve tried it for 60 years. The idea of personalized learning journeys in the curriculums will become the norm because the learning will happen. This idea of spiral curriculum, where they are learning and the data is coming straight back and giving insights to the teacher, to the parents and even five-year-olds.\u201d This, he says, will change English language learning.<\/p>\n\n\n\n<p>\u201cThe idea that you go into a classroom to learn with a group of 30 people and then go home and review it \u2014 it should be, \u2018learn on your own when you can, in a comfortable environment.\u2019 In the classroom is where you can use it and focus it. I think that will be the other trend,\u201d he says. \u201cI think that language is a tool to communicate, yet we strive so hard to make people not communicate. I don\u2019t get it. I don\u2019t know why we say come to a classroom and put 20 kids in it and then tell them not to talk.\u201d<\/p>\n\n\n\n<p>He imagines a world where a Chinese student in Shanghai can speak with a student in Germany, America or Japan, and use a language they have learned in common. \u201cThen,\u201d he says, \u201cthere\u2019s a real reason to use that language.\u201d He says, \u201cGlobal communities of kids learning together across the world, using a language \u2026 learning in their own time on an app and then using real language to talk to other kids about other things they want to talk about. I think that\u2019s where we can go. I think it\u2019s possible.\u201d<\/p>\n\n\n\n<p>Whiddon says he believes the combination of venture capitalists and developers created a kind of alignment where the two joined forces for a symbiotic relationship. App developers and tech companies wanted to create learning-based apps and technologies but needed the funds to do so. Venture capitalists saw the vision and joined in funding those projects. \u201cI don\u2019t know where it will be in a few years when all this money has come into the industry and seen it grow,\u201d Whiddon says. \u201cThe growth is not going to be in app-based learning for schools. The growth is going to be in consumer learning products. It will be you choosing a product for your three kids at home because you\u2019re thinking, \u2018my school hasn\u2019t caught up.\u2019 Parents will be able to make the decision on the educational supporting content that they can have.\u201d And that, he continues, is what\u2019s driving the industry.<\/p>\n\n\n\n<p>Whiddon sees the future as a shift from massive control of governments and big institutions to parents becoming the engine running the education of their children by being able to choose what and when their child is learning, through the convenience of an app. \u201cThat\u2019s going to shift education, and parents are going to have to understand education more, and they are!\u201d He says education is at the dawn of a new age. \u201cLearning is being handed back to the person wanting to learn. It\u2019s amazing.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Publishing Giants like Cambridge Keep Pace with Technology and Shift to Online<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">&#8220;So, some publishers are smart enough to realize, \u2018let\u2019s pivot fast and find other people who are doing this, who have experience in this and see if we can align together.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The publishing industry found trends changing over the years as students and readers alike discovered words on screens as opposed to paper and ink. <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/02\/11\/changing-trends-in-the-publishing-industry\/?sh=7781a3db3a5d\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a> magazine reported in February 2021 that the changing landscape is difficult to predict; however, printed books still appear to be in demand. Among the changes predicted are partnerships taking precedence over competition, podcasting and audiobooks becoming the new norm for publishers, and the growth of digital subscribers.<br><br>Whiddon originally worked in the publishing industry but transitioned when he recognized the difficulty the field has in changing course. Publishing companies, he says, are \u201cmassive ships that can\u2019t turn quickly,\u201d and that \u201cthey\u2019ve been going along like this, and they want to maneuver into this EdTech world and catch up. The only way they can do it is to find smaller people like Studycat and say \u2018What are we going to do?\u2019 They are never going to catch up and develop it themselves. So, some publishers are smart enough to realize, \u2018let\u2019s pivot fast and find other people who are doing this, who have experience in this, and see if we can align together.\u201d <\/p>\n\n\n\n<p>It does, in fact, appear that the publishing industry has found ways of adapting to the changes. The industry generates nearly <a href=\"https:\/\/www.statista.com\/statistics\/271931\/revenue-of-the-us-book-publishing-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">$26 billion<\/a> every year in the United States alone and $103 billion worldwide. While new technology is knocking on the door of powerhouse publishers, the industry continues to thrive and revive. <a href=\"https:\/\/www.mheducation.com\/news-media\/press-releases\/mcgraw-hill-second-quarter-2021-results.html\" target=\"_blank\" rel=\"noreferrer noopener\">McGraw Hill<\/a>, for instance, reported double-digit increases in overall digital billings for the second quarter, which accounted for 58% of the company\u2019s total billings in the last 12 months.<\/p>\n\n\n\n<p><a href=\"https:\/\/linchpinseo.com\/trends-in-the-publishing-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research<\/a> on the publishing industry shows trends toward digital publishing: small publishers honing in on specialty publications; platforms for collecting and visualizing audiences and community data to focus on growth and need; and a focus on drawing traffic to web, social media and electronic-book platforms. The online world became a major audience for publishers in the last year with 44% of the world population reading online.<\/p>\n\n\n\n<p>Cambridge University Press, for example, is considered the oldest university press in the world. Hutchinson reports seeing many changes in his decade with Cambridge, but nothing like the last two years.<\/p>\n\n\n\n<p>\u201cIn terms of impacts, the biggest one we\u2019ve seen is the sudden shift, the sudden move to home-schooling, to online education, that goes across school education and higher education. That obviously has huge impacts on the learners that we serve, also the teachers that we serve,\u201d he says. \u201cWe\u2019ve had to look at that whole variety of circumstances and really try to focus on what our learners and what our teachers need at that time.\u201d<\/p>\n\n\n\n<p>Cambridge sees itself as more than a book publisher and prefers to describe itself as a learning organization, Hutchinson says. Over the years they have been increasing the number of digital and online components in their products; however, print appears to be surprisingly resilient. \u201cWhat we tend to say is the pandemic hasn\u2019t changed anything fundamentally, but what it has done is it has accelerated a lot of those changes,\u201d he says.<\/p>\n\n\n\n<p>Moving with the tides and pivoting quickly has been a constant for Cambridge. When the COVID pandemic crippled the world, they immediately made many of their materials available in a digital format if they weren\u2019t already so. Hutchinson says e-books, books in an electronic format, helped bridge the gap for teachers and learners in that most were already familiar with this digital format. \u201cIt looks like a book on a page, so there was a familiarity for both learners and teachers. But it meant that they could have that access that perhaps they couldn\u2019t have before. I think that was something we had to look at very carefully in Cambridge, so we had our campaign at the start of the pandemic around supporting every teacher,\u201d he says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The goal is to get the best combination of face-to-face and online education, which Hutchinson believes would be the ideal scenario for education in ELT and in general.<\/p>\n<\/blockquote>\n\n\n\n<p>Providing understanding and support to teachers was a primary goal at Cambridge. Hutchinson says teachers were flooded with various materials in the teaching space, making it difficult to know what was reputable and what was not. Cambridge stepped in. <\/p>\n\n\n\n<p>\u201cBecause, whilst it was great that there was so much available in terms of content and materials, sometimes when you\u2019re a teacher you don\u2019t have the time to filter out what\u2019s going to work, what\u2019s not going to work, what\u2019s good and what\u2019s not good. So, we really focused on trying to make sure that they could get the particular support that they needed at the time. Obviously, once they settled into it, there was a degree of familiarity with online learning. That focus then evolved and shifted.\u201d In turn, this has meant a significant increase in digital and online usage of materials, a significant increase in the number of materials they offer in a digital or online format, and also a change of Cambridge\u2019s teacher support provision to be mainly online.<\/p>\n\n\n\n<p>Hutchinson says as the pandemic eases, the goal is to get the best combination of face-to-face and online education, which he believes would be the ideal scenario for education in ELT and in general. &#8220;I think we all had to go through that process of working online because we had to. It wasn\u2019t something we chose to do, but I think now over time, we need to work on finding the best parts of online so we can be online when we want to,\u201d he says. \u201cAs the pandemic eases \u2014 when the pandemic eases \u2014 we can get the best combination of face-to-face and online, get the benefits of both, get the best of both worlds, which would be ideal for everyone.\u201d<\/p>\n\n\n\n<p>Hutchinson says that staying relevant and responding to the needs of the market and its customers is important to Cambridge. A good example of that is the use of e-books. \u201cPrior to the pandemic we had a number of e-books, but they weren\u2019t overly popular as a format. Most people would want a print book. Now we see a period of time where people want reassurance. They want a print book if they are going into their traditional learning setting, but they want an e-book in case they have to come back out of that traditional learning setting,\u201d he says. \u201cA number of e-books that we provided during the pandemic were what we would describe as \u2018page faithful.\u2019 Obviously, when you go to a digital version of a book, you can make various changes to formats, but in a lot of cases we stuck to a \u2018page faithful\u2019 basis knowing that there would be some people using the print component and some people using the digital component.\u201d The \u201cpage faithful\u201d method allowed teachers and students to find themselves on the same page, whether they were using a printed text or a digital one.<\/p>\n\n\n\n<p>And it appears that printed materials are here to stay, for now at least. \u201cOne of the things we haven\u2019t done is move from printed materials. We haven\u2019t said, \u2018Alright, everyone is online so let\u2019s stop printing textbooks.\u2019 That hasn\u2019t happened. There are a number of learning contexts, and there is still a lot of reliance on the print textbook. We increasingly have digital components where some do require online access, but others require access to download and then, after that, they are offline.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><meta charset=\"utf-8\">\u201cPeople start to learn English earlier. The governments recognize it as a key skill for their citizens and workforce of the future. That is something I\u2019ve seen across the world, that emphasis of English at a younger age.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In terms of the future, Hutchinson says Cambridge\u2019s goal is to always advance pedagogy. \u201cThe online environment does present lots of opportunities to advance pedagogy, to be pushing the boundaries and to be helping people learn in different ways,\u201d he explains. \u201cWe wouldn\u2019t want to be completely restrained.\u201d<\/p>\n\n\n\n<p>One of the interesting trends Hutchinson has observed is that in the past the ESL industry was predominantly a market in higher education. Over time that market has spread to secondary and primary schools. \u201cPeople start to learn English earlier. The governments recognize it as a key skill for their citizens and workforce of the future. That is something I\u2019ve seen across the world, that emphasis of English at a younger age,\u201d he says. <\/p>\n\n\n\n<p>As an applied linguistics major, he finds English to be interesting in that its popularity has grown because of the evolution of the language that takes influence from so many different countries. \u201cOne of the things we probably have to accept is that no one owns English now. By becoming the international language, by becoming the language of business, it\u2019s sort of owned by everyone. And it\u2019s interesting \u2014 we work with a number of markets where yes, they particularly want American English or they want British English, but we do see an increasing number of markets where that is a less important factor in their decision-making,\u201d he says. \u201cThere are other things like the technology side of things or the pedagogical approach that are now more important. Whereas if you ran back a few years, there were definitely what you might call British English markets and American English markets, but that is starting to blur now, which in my personal opinion, is not necessarily a bad thing.\u201d<\/p>\n\n\n\n<p>Hutchinson has also seen the continuation of English for Specific Purposes, which allows markets like finance, engineering and healthcare to use English in an industry-specific realm. He explains that when students are \u201clearning English in order to go on and study at higher education institutions, then they want something that has that type of focus, which is not just language, but things like critical thinking, which are perhaps much more important in an academic setting.\u201d<\/p>\n\n\n\n<p>Ernest Hemingway wrote, \u201cIt is good to have an end to journey toward, but it is the journey that matters in the end.\u201d It appears that can include virtual journies as well, as learning a language online has evolved and improved through the collaboration of EdTech companies, publishers, teachers, students and parents. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Ready to enhance your skills and toolkit for teaching English virtually? <\/em><a href=\"https:\/\/bridge.edu\/tefl\/courses\/specialized\/teaching-english-online\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Earn Specialized Certification in Teaching English Online.<\/em><\/a><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Online instruction made its presence known in the world of education decades ago. However, mobile applications, originally purposed for productivity assistance, are now being used for more than just playing [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":16671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"post-language":[],"popular_posts":[],"class_list":["post-16654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"featured_image_src":"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2021\/11\/7.png","author_info":{"display_name":"Ivana Segvic-Boudreaux","author_link":"https:\/\/bridge.edu\/tefl\/blog\/author\/ivana-segvic-boudreaux\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/16654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/comments?post=16654"}],"version-history":[{"count":3,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/16654\/revisions"}],"predecessor-version":[{"id":41899,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/16654\/revisions\/41899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/media\/16671"}],"wp:attachment":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/media?parent=16654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/categories?post=16654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/tags?post=16654"},{"taxonomy":"post-language","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/post-language?post=16654"},{"taxonomy":"popular_posts","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/popular_posts?post=16654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}