{"id":18793,"date":"2023-01-31T08:12:00","date_gmt":"2023-01-31T15:12:00","guid":{"rendered":"https:\/\/bridge.edu\/tefl\/blog\/?p=18793"},"modified":"2025-08-12T17:19:54","modified_gmt":"2025-08-12T23:19:54","slug":"stand-out-english-teaching-marketplace-platforms","status":"publish","type":"post","link":"https:\/\/bridge.edu\/tefl\/blog\/stand-out-english-teaching-marketplace-platforms\/","title":{"rendered":"How to Stand Out on Teacher Marketplace Platforms"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p><a href=\"https:\/\/bridge.edu\/tefl\/blog\/online-elt-marketplaces-how-they-work-what-they-charge-how-to-make-the-most-of-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tutor marketplaces<\/a> can be scary places for both veteran and new teachers. With hundreds of profiles, it can be hard to stand out on English teaching platforms. Let\u2019s take a look at some easy ways you can increase your profile\u2019s visibility and <a href=\"https:\/\/bridge.edu\/tefl\/blog\/how-to-find-online-esl-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract a lot more students<\/a>.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/bridge.edu\/tefl\/teacherpreneur-academy\" target=\"_blank\" rel=\"noreferrer noopener\">Earn Specialized Certification in the 60-hour Bridge Teacherpreneur Academy to master the ins and outs of building and growing an independent English teaching career.<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a tutor marketplace platform?<\/h2>\n\n\n\n<p>A tutor <a href=\"https:\/\/bridge.edu\/tefl\/blog\/marketplace-teaching-english-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketplace for teaching English online<\/a> is a website or an app that helps students find teachers and vice versa. Another way to put it, a marketplace mediates between supply (teachers) and demand (students).<\/p>\n\n\n\n<p>Platforms don\u2019t do this for free. They take a commission for each lesson you complete via the platform. This is usually around 20-30% of your hourly rate. On the upside, as a <a href=\"https:\/\/bridge.edu\/tefl\/blog\/get-started-freelance-english-teaching-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">freelance English teacher<\/a>, you&#8217;ll get to choose your own hours and rates and often use your own lesson plans.<\/p>\n\n\n\n<p><em>In a <a href=\"https:\/\/bridge.edu\/tefl\/blog\/webinars\/\" target=\"_blank\" rel=\"noreferrer noopener\">BridgeUniverse Expert Series webinar<\/a>, industry experts discussed what qualifications you need in order to teach on a marketplace platform. Here&#8217;s what they had to say: <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Do you need a certification to teach TEFL\/TESOL\/ELT for marketplaces? Yes! They care about quality!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FGcXT2uPOa0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How can you stand out on a teacher marketplace platform?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create an attractive profile<\/h3>\n\n\n\n<p>In a recent <a href=\"https:\/\/bridge.edu\/tefl\/blog\/webinars\/\" target=\"_blank\" rel=\"noreferrer noopener\">BridgeUniverse Expert Series webinar<\/a>, freelance teacher <a href=\"https:\/\/bridge.edu\/tefl\/blog\/rachel-from-the-us-traveling-online-english-teacher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Story<\/a>, who uses the marketplace <a href=\"https:\/\/heylangu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Langu<\/a>, called tutor marketplaces \u201ccreate-a-profile platforms&#8221; because that\u2019s how students find you. They see a list of teachers\u2019 profiles and choose the one that is the most attractive to them based on their wants and needs.<\/p>\n\n\n\n<p>The best chance you have of getting students on a platform is through your <a href=\"https:\/\/bridge.edu\/tefl\/blog\/make-online-teacher-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">online teacher profile<\/a>. Keep it short and simple by talking about your experience, any <a href=\"https:\/\/bridge.edu\/tefl\/courses\" target=\"_blank\" rel=\"noreferrer noopener\">TEFL certifications<\/a> you have, and your hobbies or interests.<\/p>\n\n\n\n<p>Rachel offered the following advice: \u201cIf you try to appeal to everyone, you appeal to no one.\u201d You should be honest about your interests, whether they&#8217;re video games, traveling, or 19th-century Russian literature (okay, maybe not that specific).<\/p>\n\n\n\n<p>You can end your profile with something like, \u201cCome chat with me about your favorite series\u201d or \u201cLet&#8217;s have a conversation about your last trip.\u201d A friendly tone goes a long way toward finding students.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/bridge.edu\/tefl\/blog\/elt-marketplaces-for-global-english-teachers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are some reasons ELT marketplaces are a good choice for global English teachers.<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Record and edit a good intro video<\/h3>\n\n\n\n<p>More and more platforms let you upload an intro video. This is a great way to show off your personality and make students feel at ease. If you have a smartphone, it\u2019s easy to record and edit a good intro video and stand out on teaching English platforms.<\/p>\n\n\n\n<p>First, write a script. Talk about why you love teaching and what your students will gain from your classes. Remember to tell them something about yourself, maybe about your family or hobbies and passions.<\/p>\n\n\n\n<p>Next, find a clean and well-lit place to shoot your video. Natural lighting is always best, but if you don\u2019t have a good spot by a window, just record in the corner of a room where the light hits your face evenly rather than with a shadow on one side.<\/p>\n\n\n\n<p>Finally, practice and record. After recording, you might want to edit. Editing your video can make it much more attractive, but depending on your skill level, you might need some help. You can <a href=\"https:\/\/bridge.edu\/tefl\/blog\/introduction-video-teaching-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out this in-depth article on how to make an introduction video for teaching online<\/a> for more specific tips.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2020\/05\/krzl-self-intro-video-blog-image.jpg\" alt=\"Creating a self intro video to teach English online\" class=\"wp-image-8645\" srcset=\"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2020\/05\/krzl-self-intro-video-blog-image.jpg 560w, https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2020\/05\/krzl-self-intro-video-blog-image-480x270.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 560px, 100vw\" \/><figcaption class=\"wp-element-caption\"><em>Freelance online English teacher <a href=\"https:\/\/bridge.edu\/tefl\/blog\/how-teaching-english-online-has-saved-me-during-coronavirus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Krzl<\/a> records her introduction video.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Offer free trial classes and get student reviews<\/h3>\n\n\n\n<p>It might sound crazy to give classes for free, but on tutor marketplaces, students like to meet you before buying your classes. It\u2019s also a great way to make students feel comfortable around you and give you a good review.<\/p>\n\n\n\n<p>Reviews show potential students that you\u2019re an experienced teacher who can keep students happy. It\u2019s also okay to ask students to be specific in their reviews. Asking, \u201cHow did I help you?\u201d or \u201cWhat is your favorite part of our classes?\u201d can help get reviews to be more specific.<\/p>\n\n\n\n<p>A review like \u201cHe\u2019s a great teacher\u201d might not help students choose you, but \u201cHe helped me pass my IELTS exam\u201d or \u201cI now have the confidence to travel with my English\u201d shows that you get results.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/bridge.edu\/tefl\/blog\/how-to-teach-online-work-for-company-or-myself\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should you teach English online with a company or work for yourself? Find out which is right for you.<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Specialize or find your niche<\/h3>\n\n\n\n<p>Often, students are looking for English for specific purposes (ESP), like <a href=\"https:\/\/bridge.edu\/tefl\/courses\/specialized\/teaching-business-english\" target=\"_blank\" rel=\"noreferrer noopener\">Business English<\/a> or medical English. Tutor marketplaces allow prospective students to filter through teachers by their specializations.<\/p>\n\n\n\n<p>That means that if you start teaching Business English, your profile will show up in a smaller group rather than if you just offer general English classes. Not only does specializing in a <a href=\"https:\/\/bridge.edu\/tefl\/blog\/finding-your-niche-freelance-online-english-teacher\/\" target=\"_blank\" rel=\"noreferrer noopener\">TEFL\/TESOL niche<\/a> help your profile show up for students but it also allows you to charge more for your classes.<\/p>\n\n\n\n<p>Suchismita Dutta, a Bridge <a href=\"https:\/\/bridge.edu\/tefl\/online-tefl-certification\" target=\"_blank\" rel=\"noreferrer noopener\">online TEFL course<\/a> graduate, teaches on <a href=\"https:\/\/preply.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preply<\/a>. To stand out on English teaching platforms, she\u2019s developed an IELTS exam preparation course.<\/p>\n\n\n\n<p><a href=\"https:\/\/bridge.edu\/tefl\/blog\/suchismita-from-india-freelance-online-esl-teacher-france\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suchismita<\/a> said, \u201cI show them mock videos, make them practice mock IELTS tests, and [review] all their skills \u2013 pronunciation, writing, listening, and reading.\u201d<\/p>\n\n\n\n<p><em><a href=\"https:\/\/bridge.edu\/tefl\/courses\/micro\/teaching-ielts-exam-prep\" target=\"_blank\" rel=\"noreferrer noopener\">Get qualified to teach IELTS exam preparation with this Micro-credential course.<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is a marketplace in the TEFL\/TESOL\/ELT space? What are some key differences between them?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/oO3HytL6vE4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Check out the differences between ELT marketplaces. <a href=\"https:\/\/bridge.edu\/tefl\/blog\/webinars\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the full webinar here.<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set the right rate<\/h3>\n\n\n\n<p>Setting your rate can be difficult. You want to offer a competitive rate that will help you get students, but you also want enough to live on. <\/p>\n\n\n\n<p>Bridge contributor and <a href=\"https:\/\/www.italki.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">italki<\/a> teacher Jack Mao said, \u201cStart your rate low and ask your students to leave a review, and once you have gathered a good number of reviews, raise your rate.\u201d<\/p>\n\n\n\n<p>Remember, standing out on English teaching platforms isn\u2019t something that happens overnight. It takes time and effort.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/bridge.edu\/tefl\/blog\/setting-your-rates-freelance-english-tutor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get more great advice for setting your rates.<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Network and find a community<\/h3>\n\n\n\n<p>This advice comes from Alyse Bukoski, founder of <a href=\"https:\/\/www.facebook.com\/groups\/3416516978437925\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESL Diversified<\/a>, a Facebook group for freelance teachers.<\/p>\n\n\n\n<p>\u201cIt can be very isolating teaching without [other] people,\u201d Alyse said. \u201cUse social media or Reddit to connect with people similar to you.\u201d<\/p>\n\n\n\n<p>Networking not only helps with your mental health but also with your business. If you are having trouble on a platform, it\u2019s very likely that other teachers are having similar issues and they might have a solution. If nothing else, they might know a better platform to use for <a href=\"https:\/\/bridge.edu\/tefl\/blog\/teach-english-online-from-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaching English online<\/a>.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.facebook.com\/groups\/bridge.teo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Bridge Teaching English Online Facebook Group to connect with other educators.<\/a><\/em><\/p>\n\n\n\n<p>Tutor marketplace platforms are a great way to get students and build your own business. However, they aren\u2019t a get-rich-quick scheme. It takes time and effort to stand out on English teaching platforms. The demand for English teachers is always growing, and with a good bio and interesting intro video, students have a better chance of finding you, and your work schedule just might start filling up.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Ready to take control of your career? <a href=\"https:\/\/bridge.edu\/tefl\/teacherpreneur-academy\" target=\"_blank\" rel=\"noreferrer noopener\">Earn Specialized Certification in the 60-hour Bridge Teacherpreneur Academy to get started.<\/a><\/em><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Tutor marketplaces can be scary places for both veteran and new teachers. With hundreds of profiles, it can be hard to stand out on English teaching platforms. Let\u2019s take a [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":23407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[7,659,14],"tags":[68,132,190,226,248,278,288,293,297,336,352,419],"post-language":[],"popular_posts":[],"class_list":["post-18793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-resources","category-teaching-english-independently","category-teaching-english-online","tag-digital-nomad","tag-freelance-teacher","tag-niche","tag-professional-development","tag-specialization","tag-teach-english-online","tag-teach-online","tag-teacher-profile","tag-teacherpreneur","tag-teaching-marketplace","tag-teaching-tips","tag-tutor-marketplaces"],"featured_image_src":"https:\/\/bridge.edu\/tefl\/blog\/wp-content\/uploads\/2022\/05\/stand-out-marketplace.jpg","author_info":{"display_name":"Gerald Smith","author_link":"https:\/\/bridge.edu\/tefl\/blog\/author\/gsmithbridge-edu\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/18793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/comments?post=18793"}],"version-history":[{"count":2,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/18793\/revisions"}],"predecessor-version":[{"id":39987,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/posts\/18793\/revisions\/39987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/media\/23407"}],"wp:attachment":[{"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/media?parent=18793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/categories?post=18793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/tags?post=18793"},{"taxonomy":"post-language","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/post-language?post=18793"},{"taxonomy":"popular_posts","embeddable":true,"href":"https:\/\/bridge.edu\/tefl\/blog\/wp-json\/wp\/v2\/popular_posts?post=18793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}