Cheryl, a South African residing in Johannesburg, holds a bachelor’s degree in business management and marketing, complemented by a Prince2 Project Management Practitioner certification. TEFL qualified, she began teaching with Bridge English in August 2022. Cheryl integrates real-world business scenarios into her lessons, drawing from over 10 years of experience in corporate roles such as Communications, Marketing, Project Management, Sales Operations, and Customer Experience. Utilizing resources like videos and podcasts, she enhances students’ learning experiences, particularly focusing on sales, management, and business strategy content. Cheryl navigates challenges such as students’ impatience and demotivation, emphasizing the journey of small victories and continuous improvement. Her approach to teaching Business English extends beyond language instruction, encompassing building rapport, creating enjoyable learning environments, instilling confidence in speaking, and offering coaching for professionals striving to achieve their language goals.