For Diego Cantura, being an Account Executive at Bridge means working closely with companies through a deeply consultative approach. As he explains, his role is to “listen and deeply understand their business objectives” to design solutions that truly drive results. That’s why he believes his role “goes beyond account management” and sees himself as “a strategic partner for companies.”
How Clients Experience Training
In his months working with organizations across various industries and sizes, Diego has observed a pattern that has pleasantly surprised him: the evolution in how clients value English training.
Many initially see it as just another benefit, until, in his words, “they begin to view it as a strategic investment with measurable returns.” This shift happens when the company starts seeing real data on progress, participation, and results.
Common Needs Shared by Companies
When speaking with organizations that are just beginning to assess training their teams, Diego notices two recurring concerns:
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The search for flexible programs because they “need to adapt to their teams’ realities” and fit easily into their daily schedules.
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The need for clear evidence of the program’s impact: “They want to be certain that the program… will have a positive and quantifiable impact on their business indicators.“
According to Diego, these concerns reflect that HR needs clarity and traceability from the very beginning.
What Makes Bridge’s Support Unique
For Diego, the difference lies in how the relationship with each client is built from day one. He emphasizes “the ability to combine human warmth with a solid and proven methodology,” and the focus on “co-creating a tailored solution” instead of offering standard programs.
He also highlights the role of the internal team: “Our academic team, our technological platforms, our support, and constant improvement… ensure success.” This allows clients to feel that Bridge “becomes an extension of their team.”
The Future of Corporate Learning According to Diego
Looking ahead to next year, Diego is motivated by the impact English will have in an increasingly global and technological context. He is excited to “deepen the role of English as a tool for personal, professional, and business development,” especially in a world where “artificial intelligence is transforming the way we work.”
His goal is clear: “To help companies navigate these changes” by using English training as a pillar for competitiveness and innovation.
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