IATEFL BESIG – Using Adverts in Language Teaching

In this workshop, we’ll explore how adverts – short, story-driven and culturally rich – can be powerful tools in language teaching. You’ll see how simple video narratives can be used to spark conversation, storytelling activities and critical thinking, with plenty of practical ideas you can take straight into your classes.

We’ll also look at how adverts work as marketing tools, making this session especially valuable for Business English teachers. Not only will you discover new ways to teach your students about advertising and branding, you’ll also pick up insights you can use to promote your own services more effectively.

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