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Personal Branding: stand out and attract the right opportunities
An IATEFL monthly webinar presented by Rachael Roberts
This session explores what personal branding really means for English language teachers- whether you’re freelance, employed, or somewhere in between. Far from being about logos or self-promotion, personal branding is simply the process of understanding what you want to be known for, and communicating it clearly.
We’ll look at how this concept, often discussed in business circles, can be reframed and applied in a way that’s relevant, practical, and authentic for ELT professionals in different contexts around the world. Whether you want to attract new roles, be recognised for your expertise, or feel more confident about what you bring to the profession, a clearer personal brand can help.
The session offers a fresh take on professional development – focusing not just on what you do, but how you talk about it. You’ll leave with a better understanding of how to build visibility, some simple strategies to clarify your strengths, and ideas you can apply immediately to grow your reputation and career- on your own terms.
