President of Bridge moderates IALC panel on the future of online bookings

At the 2014 IALC Workshop in Brisbane, Jean-Marc Alberola, President of Bridge, moderated a panel of experts to discuss the future of online bookings in the study travel industry.

Panel experts from the industry provided their unique perspectives regarding the impact that a global distribution system, such as those used in the online booking of hotels or airfare, would have on language travel, as much for the school as for the agent and student.

Audience members, mostly composed of educators and agents, were polled on questions like:
Is language travel commoditizing?
Is our industry in a price war?
What's the future impact of online booking and student review websites?

Read the full results of the polls and discussion notes here.