How to create a successful pricing strategy for your teaching business

IATEFL Business English Special Interest Group (BESIG)

One of the best things about having your own teaching business is that you can set your own prices- and it’s also one of the most challenging things.

How do you decide what to charge? Look around at what others are charging? Take a wild guess and hope for the best?

Neither of those is an effective pricing strategy.

In this workshop, we’ll start by looking at your current offer and how well your pricing is working for you (you can keep the details private if you prefer). Then we’ll go through a step by step system to calculate a price which is ideal for both you and your clients, and which will leave you feeling confident in your prices, and better able to charge what your service is really worth.





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