6 Strategies to Kickstart Your ESL Tutoring Side Gig

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This guest post is the second in a series by Bridge partner, Jake Young, who spent 10 years teaching in the Czech Republic before dedicating himself to Fluentize, a website he created to provide ESL resources for teachers. Based on his experience as a private English tutor in Prague, Jake shares his advice for marketing yourself as an ESL tutor building your base of private English students. 

Whether you’re new to teaching English as a second language or you’re a seasoned pro, there are many reasons to teach private ESL students. Private classes usually pay a higher hourly rate than classroom teaching, which can make this a lucrative side gig. Or, if you aspire to be your own boss, learning how to market yourself as a teacher and grow your clientele is key to a successful tutoring business.

These are my tips for getting started as a private tutor and standing out from the competition to build your student base.

1.  Start out teaching at a language school

If you’re just beginning your teaching career, it’s wise to temper your expectations, as it takes time to build up a base of private English students. Therefore, whether you’re in your home country or abroad, you may want to apply for a job at a local language school, if you’re not already a teacher. This can give you income while you gain experience and slowly start to build a private clientele on the side. (Note: When signing on at a language school, make sure you’re clear on the contract terms and what you’re able to do on the side, in terms of building your own clientele.)

Browse jobs at language schools on the Bridge Job Board.

Your goal, in the beginning, should be simple – just get one private student. That one student could be the seed you need to grow your garden.

2. Get active online

While you’re gaining experience at a local language school, you can begin your online search for private students on the side. Do some research in the area where you live to learn where you can post an ad or profile offering your private tutoring services. Set aside some time to work on it every day.

Find sites to advertise your services

For example, when I was seeking private students while living in Prague, I found a few different websites where it was possible to advertise private lessons, such as Teacher Creature and Expats.cz. When doing your research, I suggest you look for online sites geared towards expats; look for the classified sections on these sites and you may find a place where “language lessons” are listed.

While each teaching location will have its own websites, you want to advertise yourself on as many of these sites as possible to get your name out there.

• Be proactive in your research for online forums, like Linguaholic Language Forums where potential students could be. Look for people who are seeking out English language lessons and get in touch with them.
• You can also step into the shoes of students who are searching for teachers by doing a Google search for “find private English language teacher.”
• I’ve also seen teachers posting profiles and offering gigs on popular freelancer sites like Peopleperhour, Upwork, and Fiverr.

Engage on social media

Another tip is to start engaging with other teachers and learners on social media platforms like Twitter, LinkedIn, and Facebook. Become a part of Facebook groups for teachers (e.g. the BridgeTEFL Jobs group or Innovate Teachers of English) and comment on things like teaching materials, activities, and tips.

You can also search for groups online or community boards where students hang out. Within these groups, you’ll find people buzzing about teaching-related topics and connecting to other teachers, which may open you up to opportunities for finding students.

3. Polish Your Teaching Profile

So how do you make a good profile to share with the students you find?  There are many ways to do this, but LinkedIn is one good option that’s readily available and familiar ot most people.

In your profile, show potential clients that you’re a professional but also a fun, interesting, and credible person to be giving them lessons. I recommend you display your information in bullet points because it may be easier for a student with limited English skills to read this format.

• Make a descriptive headline for yourself, and include some popular keywords students may be searching for when trying to find the right teacher.
• It’s all about first impressions when a potential student lands on your profile, so you want your photo to be as professional as possible.
• In the “Licenses & Certifications” section, highlight your TEFL/TESOL certification and any specialized certifications you’ve earned, such as Teaching  Business English. If you’re a Bridge grad, display your digital badges for TEFL to do this!
• In the “About” section, include information on your flexibility: your willingness to work various schedules, to tailor lessons to student levels, and your affordable prices.
• In the “Experience” section, don’t be afraid to market skills you’ve acquired doing other things, even if it isn’t teaching. Think about what you’ve done in the past that can translate to your teaching resume.

Also, if you have any language skills of your own, make sure to highlight them since learning a foreign language will help improve your teaching skills.  Even mentioning in your profile that you’re learning a language is a sign of a good work ethic and can support your career development goals. If you decide to take classes at a language center, you may even meet some potential English students!

4. Go the Extra Mile for Your Students

This is the next most important piece in building your own private student clientele. Once you land that first student, you want to start going the extra mile for that student right off the bat. How do you do this?

Make a good impression  

Show up to the lesson with a one-page summary of your teaching services and what type of lesson you’re offering. This will demonstrate your professionalism and high level of organization. You can tailor this to your own lessons and conditions.

Set up clear terms and conditions for the course

It’s important to be upfront about your terms of cancellation and make this clear with your students during the first lesson. My policy was that if a lesson was canceled less than 24 hours before the scheduled time, it was still charged. This is only reasonable but also a common practice among many teachers and other providers in client services.

It may feel uncomfortable discussing terms like that, but it’s a policy that’s necessary for running your own clientele, and it can be complicated later on if it’s not addressed right away. In my opinion, doing this also shows that you’re serious about the lessons, and therefore, is a sign of professionalism.

Discuss the student’s expectations and goals

Be sure to ask your students why they need to learn English and what their expectations and goals are for their lessons. Get an idea of the things they want to focus on in the lessons, and prepare accordingly. Receiving feedback will not only help you help your students improve, but will also improve your own teaching skills.

Be professional

Another way to go the extra mile for your students is to always be mindful of your professionalism as a teacher.

• Be on time.
• During your first lesson and provide your student with a business card or two so they have your information and can share your name with other potential students.
• Stay up to date with teaching practices and try to bring something new or interesting to the lesson every lesson.
• Mix in some professional and modern resources for teaching, like Fluentize, ESL Library, Busy Teacher, Breaking New English, or iSL Collective.

5. Network With Your Students & Friends

This is the real fuel for building up your private student clientele. Word-of-mouth is powerful, especially when you’re in client services. If you’re able to make a good impression on your students using the tips I provided above, then networking should come naturally.

Get to know your students

During your lesson, get to know your students and learn about their interests. Doing these things will help you build the strength of your interpersonal relationship with your students, and thus increase the chances of them recommending you to others. The better content you have, the better your lessons will be, and thus the more satisfied your student will be. A satisfied student is likely to refer you to other family, friends, and co-workers without you even having to talk to the student about it.

Ask for referrals from your students

Once you’ve built a relationship with your students, ask them if they have any family, friends, or co-workers who are interested in learning English. At the start of my teaching career, I built my whole 20-student clientele based on the referrals of just two students. You could even come up with a referral system where you offer your students a discounted price for lessons for a month or so if they connect you with another student.

Reach out to friends

If you have some friends whose first language isn’t English, make sure you talk to them too. They may likely have some friends or family who are interested in learning English. My brother-in-law from Italy connected me with his father who was interested in lessons. Befriending my students also helped me to network, however, this approach depends on the conditions of your lessons and the culture where you teach English. Where I was in Prague, it was culturally acceptable to establish friendships with my students.

If you want to tutor private ESL students as a side gig at home or while teaching abroad, or if your goal is to start your own business, private tutoring could be the perfect solution. Be professional, network like crazy, promote yourself, and always be willing to go the extra mile for your students. Soon you will have the seeds to grow your ESL student clientele.

Read Jake’s previous guest post in this series: How Learning a Second Language Can Help You Teach English. 

February 5, 2020